The Death of BMW's M Brand

[woodym3]

This is pretty funny, but spot on in many ways:

http://jalopnik.com/m3/#13420120765153

[1996 328ti]

So true.
BMW NA has done away with their M Brand Manager position.

[Bob]

This is pretty funny, but spot on in many ways:

http://jalopnik.com/m3/#13420120765153

I revel in doing the exact opposite,building sleepers, all "M" stuff with a 318 badge!

[pseto]

This article has been on every BMW forum that I visit and the majority agree 100%

[1996 328ti]

This article has been on every BMW forum that I visit and the majority agree 100%

It's all about the BMW Lifestyle now.
Maybe BMW NA and AG will take notice.

[pseto]

Unfortunately, enthusiasts have very little input b/c the only thing that will make BMW listen is $$ and market conditions. Hardcore enthusiasts don't move the needle and BMW makes cars based on the 'majority'

[mcoupemindy]

The M brand went down the crapper during the e46 era, since then nothing but soft cars for the masses have been produced.

[Bob]

The M brand went down the crapper during the e46 era, since then nothing but soft cars for the masses have been produced.

If a 500hp V10 is a soft car for the masses, where does the Prius fall?

[mcoupemindy]

If a 500hp V10 is a soft car for the masses, where does the Prius fall?

I'm sorry, please remind me again how much that heffer weighs ...

[jhm5]

I think the M3 Lime Rock edition is simply BMW's answer to the less expensive, more powerful 444 horsepower Ford Mustang Boss 302 Laguna Seca.
BMW Motorsport dropped the "otorsport" from "M" many years ago. And the only real race-derived M street car was the E30 M3. One could argue the original street M1 was built to qualify it for a race series, but the series rules changed before the car made it to market so they ended up creating a fake celebrity race series just to get some of the cars on the track. So we're back to the E30 M3 as the only pure "motorsport" M car. Jalopnik is way late with its commentary.

[1996 328ti]

I think it's funny that the author thinks the owner of this car would show up at the track with a full race suit.
This car probably won't leave the garage, let alone get some rubber snot on it from the track.

[Bob]

I'm sorry, please remind me again how much that heffer weighs ...

The M5's battery is lighter than the Prius's!

[woodym3]

The M brand went down the crapper during the e46 era, since then nothing but soft cars for the masses have been produced.

The limited production 1M isn't much softer than the original E30 M3. I wonder how many BMW NA would have sold here if they hadn't cut off production at 740 units.

[1996 328ti]

The limited production 1M isn't much softer than the original E30 M3. I wonder how many BMW NA would have sold here if they hadn't cut off production at 740 units.

They will build more.
I'm waiting for a hot hatchback. Oh, also waiting for a raise too.