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Efficient dynamics was an underlying theme of BMW’s 2007 Frankfurt rollouts: more power using less fuel, emitting fewer pollutants.
Bill Howard, BMW CCA
Sept. 11, 2007

BMW’s technology onslaught included something old, something new, something borrowed, and something blue at the Frankfurt Auto Show, which is in the first of two press days today (Tuesday) before the world’s largest and most important auto show opens to the public. Formally known as the IAA (International Motor Show), the 62nd edition runs Sept. 13-23 in Frankfurt after the Tuesday-Wednesday press days. Unlike most of the other big shows, Frankfurt is an every-other-year proposition.


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