BMW’s new 5 Series cruise through Death Valley, CA, during the U.S. press launch, an 800-mile rally from Las Vegas through Death Valley and Yosemite Park, ending in Monterey, CA. (Greg Jarem photos)
Bill Howard, BMW CCA
May 22, 2007

Monterey, CA – Your usual press launch comprises a morning drive of 125 miles from a hotel to the Lookout Peak Restaurant, a nice lunch, a drive back, and a nicer dinner. BMW’s new 5 Series isn’t your usual sport sedan, and to hammer home the point, BMW’s introduction was a three-day rally covering 800 miles starting in Las Vegas and ending here along Cannery Row in Monterey. Virtually all back roads.