Four generations of BMW 3 Series convertibles at the U.S. press launch in Miami: foreground, the 1993 E36 and 1986 E30; background, the 2000 E46 and 2007 E90 (blue). Prices start at $43,975. (Bill Howard photos)
March 14, 2007
Bill Howard, BMW CCA

MIAMI – Three of the top four BMW convertible dealers in the U.S. are within a 125 mile stretch of Florida running from Miami through Palm Beach, so it made absolute sense to launch the 2007 BMW 3 Series hardtop convertible here. With perfect almost-spring weather, the convertible shows to its best advantage.
For its U.S. press launch, BMW chose the epicenter of Florida chic, Miami’s South Beach and the Shore Club hotel, which normally plays host to the likes of Paris Hilton. The people are elegant, the hotel is elegant. Plus us journalists.