Bill Howard, BMW CCA
March 6, 2007

Andy Priaulx, WTCC champ for the BMW UK team, with the new M3 "Styling Concept."
GENEVA - BMW's next-generation M3 rolled onto center stage a lot faster than the reworked 5 Series and 1 Series that were also introduced today on the first press day of the 77th International Motor Show Geneva. And no wonder: Andy Priaulx, two-time World Touring Car Champion, was at the wheel for its hundred-foot introductory run. BMW calls the newest M3 the "M3 Concept Car." Most everyone expects this is the final design that will get an even more vigorous formal launch in September at the Frankfurt Auto Show. It's a stunning design. At first (and second) glance, you'll be hard pressed to see some of the signature design features of the 3 Series.



More...