December 21, 2006

BMW will extend HD Radio to the 3 Series starting with the convertible. The $500 option is the industry’s first able to multicast, or transmit several programs.
When BMW’s hardtop 3 Series convertible reaches customers in the spring, it will be the first car offered with multicast HD Radio. Multicasting allows a broadcaster to present two or three digital channels in its existing frequency.

Since 2005, BMW has offered HD radio on the 2006 7 Series (announced August 2005), 2006 6 Series (November 2005), and 2007 5 Series (June 2006).