View Full Version : BMW 5 Series media launch: 800 mile rally, Las Vegas to Monterey

05-22-2007, 11:40 PM
Bill Howard, BMW CCA
May 22, 2007</p>Monterey, CA – Your usual press launch comprises a morning drive of 125 miles from a hotel to the Lookout Peak Restaurant, a nice lunch, a drive back, and a nicer dinner. BMW’s new 5 Series isn’t your usual sport sedan, and to hammer home the point, BMW’s introduction was a three-day rally covering 800 miles starting in Las Vegas and ending here along Cannery Row in Monterey. Virtually all back roads.

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