AMERICAN SUCCESS STORY
BMW OF NORTH AMERICA AT 40
In 1975, BMW of North America was established as the official U.S. importer of BMW vehicles. However, that was not its only noteworthy event that year:

  • BMW launched the world’s first sports sedan: the 3 Series.
  • The BMW 3.0 CSL won the 12 Hours of Sebring, the start of BMW Motorsport in North America.
  • BMW of North America unveiled its new tagline “The Ultimate Driving Machine.®”

In the four decades since its founding, BMW of North America has lived up to the promise of its tagline. And driving enthusiasts have responded, crowning it one of America’s best-selling luxury automotive marques, year after year.
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